Creating well-being literacy!
Product Portfolio
Documentary Film
Ladeej Problem?
A documentary film showcasing the journey of a community adapting sustainable menstrual practices in India, for the first time primarily through reusable period underwear.
#OnPeriodIncharge
The #OnPeriodIncharge hashtag is about menstruators experiencing comfort and being stress-free about any form of their sudden or frequent discharges from the vulva, particularly when outdoors, by the usage of absorbent underwear.
Award-winning Brand
BIRAC, DBT, Govt. of India 2020
UNDP Accelerator Lab India 2020
Youth Co:Lab India (UNDP India & NITI Aayog) 2021
India’s Best Design Project 2021
CII Design Excellence Award 2021
Lexus Design Award India 2022